Jun 07, 2025  
2025-2026 UH Mānoa Catalog 
  
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2025-2026 UH Mānoa Catalog

MKT 321 - Marketing Research and Data Analytics

Credits: 3

Use of marketing research and marketing management and data analytics to support marketing management. Topics include: the research process; survey design; sampling; measurement; primary data analysis; customer data analytics; and digital media analytics.

Prerequisites: BUS 310  and BUS 312 , or consent.
Diversification Requirements: DS