Jun 07, 2025  
2025-2026 UH Mānoa Catalog 
  
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2025-2026 UH Mānoa Catalog

BUS 312 - Principles of Marketing

Credits: 3

Concepts, problems, and opportunities in marketing within its competitive, political-legal, economic, social and global environments. Social responsibility and ethics. Marketing research. Consumer and business-to-business segmentation and positioning. Strategic marketing planning. Students may not earn credit for BUS 312 and TIM 304 .