Mar 13, 2026  
2025-2026 UH Mānoa Catalog 
  
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2025-2026 UH Mānoa Catalog

MKT 311 - Consumer Behavior

Credits: 3

Analysis of consumer behavior and motivation; principles of learning, personality, perception, and group influence, with emphasis upon mass communication effects.

Prerequisites: BUS 312  or consent.
Cross-Listed: PSY 385 
General Education Designation(s): DS