Sep 22, 2026  
2025-2026 UH Mānoa Catalog 
    
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2025-2026 UH Mānoa Catalog [ARCHIVED CATALOG]

MKT 701 - Seminar in Marketing Theory

Credits: 3

Focuses on the building blocks of theory, their use, and evolution within a marketing context. Explores marketing theories, theory construction, and the creation of marketing knowledge.

Grade Option: A-F only.
Major Restrictions: PhD student status in business administration or consent.