Jun 07, 2025  
2025-2026 UH Mānoa Catalog 
  
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2025-2026 UH Mānoa Catalog

BUS 623 - Marketing Management

Credits: 3

Concepts and issues in marketing within the global environment of business. Ethical dimensions and social responsibilities; market research; consumer segmentation and positioning. Strategic marketing planning. MBA students only or advisor approval.

Grade Option: A-F only.